How do you take a beer that people thought lacked flavor from 5th to 2nd place in the category? Reframe the conversation and create The World’s Most Refreshing Beer. Born in the Rockies, Coors Light is the only beer that could make that claim.

 

Born in the Rockies

"Place"

"Millions"

Reach for the Cold

"Snow Cave"

"Break the Ice"

"Refresh-Men" Video Game