Economy light beer drinkers are known for identifying with a single brand. We positioned Keystone Light as their good-natured drinking buddy who shares the same passions and hobbies, just like internet phenomenon and taxidermist Chuck Testa.

 

 

Can Hunt

"Bag a Stone. Stack a Legend"

"Keystone Box"

"Intercom"

Out of Home

Out of Home

Triple-Filtered Smooth

"Fishing"

"Call"

Out of Home