Our Mission

Cavalry began with a simple mission: help brands dominate—no matter their size. Through insightful actions and innovative thinking, we help clients outsmart, outmaneuver and outsell their competition. And we’ve got the power of the WPP network standing ready at our back. We’ve done it in restricted categories. We’ve connected with young adults.
We’ve partnered with clients big and small.

first and foremost, we are built for Alpha Brands. 

An alpha is honest, pragmatic and bold—hyperaware of itself and its setting, seizing opportunity well before it knocks. We don’t set out to succeed in a category; we aim to command it.
Together with Cavalry, brands project their best selves in a manner that exploits competitors’ weaknesses and appeals to consumers’ innermost desires and dreams.

In our brief history, we’ve impacted not just brands, but entire categories.


knows strategic insights set the stage for creative brilliance.

Has a bias for action because marketing is a momentum game.

Begins with an idea, not an execution or a media plan.

Prizes a sense of humor, because minds released from stress
are more likely to create breakthrough work.

Believes in brands and the promises they make to every person.

Stands opposed to the agency nonsense that prevents focusing on client business.

Fails when one person rides off on their own. We rise and fall based on each other.

Knows that exceptional creative must have an element of risk.

Adapts and thrives on a changing world without deviating from our mission.