Constellation Brands Launches Western Standard Saloon Lager in Select Markets

Victor, N.Y. — Inspired by beer that was served at pre-prohibition saloons, Western Standard, a High West endeavor, is rolling out now in Minneapolis, Salt Lake City and Phoenix. Western Standard is a modern sessionable barrel-aged lager blended with beer aged in High West bourbon barrels. To read more, visit the article here.

Corona Launches Its First New Beer in 29 Years

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Next time you head to the grocery store to buy a Corona beer, you’ll have another option to choose from. Constellation Brands, which distributes popular Mexican lager Corona in the United States, is rolling out a new lower-calorie version of the beer: Corona Premier, the first new Corona-branded beer in 29 years.

The new beer is meant for light beer drinkers who are looking for an upgrade in what they drink while sticking to a brand they’re familiar with. Exact pricing will vary depending on the market, but Constellation has said that the beer will cost the same as Corona and Corona Light. Those beers cost 40% more than traditional light beers, The Wall Street Journal reports.

To read more, visit the article on Fortune.

Does America Really Need Another Light Beer? Corona Thinks So

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Michelob Ultra, beware: Corona is raising the stakes in the light-beer wars

As Americans pay more for natural dog food, organic macaroni and cheese and small-batch tequila, beer companies say light-beer drinkers want an upgrade, too.

Constellation Brands Inc., STZ +1.56% the U.S. distributor of Corona, and Anheuser-Busch InBev SA BUD +0.98% are rolling out higher-priced lower-calorie brews they say are aimed at satisfying drinkers’ thirst for a more sophisticated light beer.

To read more of this article, please view wsj.com.

 

 

Corona-owner Constellation Brands this week is beginning a national rollout of Corona Premier...

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Corona-owner Constellation Brands this week is beginning a national rollout of Corona Premier, which checks in at 90 calories, compared with 148 calories for Corona Extra and 99 calories for Corona Light. Premier was earlier sold in some regional markets with ads by WPP's Cavalry plugging "lower calories, lower carbs, higher expectations."

To read more, visit the article on AdAge.

 

AlEn and Cavalry team up to bring the house down at Social Media Week

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It was a week of social strategy, trends, hashtags, and panels. But in a somewhat unprecedented move, Cavalry took the stage at Social Media Week with their client, joining them in leading a panel.

Megan Steidl and Vicky Oyomba of Cavalry were joined with Brian Dews of AlEn to present to the Social Media Week crowd. They focused on the new CLORALEN® social campaign and how they tackled the challenge of engaging users in a category that was conventionally…boring.

Learn more about Social Media Week here.

Constellation airs Ballast Point spots during the World Series and hits it out of the park

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If you tuned into Game 7 of the World Series, it’s likely that you noticed a couple commercials for Ballast Point Sculpin. Cavalry created the two Sculpin spots earlier this year as part of a digital campaign, and they had already racked up more than 6 million views on YouTube. The campaign features real brewers from Ballast Point and touts Sculpin’s near-perfect rating of 97.

To read more and see some of the work, click here.

Constellation Brands taps Cavalry to launch Corona Premier

Cavalry returns to the beer business with Constellation Brand’s assignment to introduce a new low-calorie, low-carb beer in 2017. Cavalry will handle strategic and creative duties for Corona Premier. The new beer brings the familiar Corona attitude and spirit to the Ultra Light Beer segment.

For more information, visit the Ad Age website.

New Campaign Launch For American Freedom Foundation

“A Force at Work”, our new campaign for the American Freedom Foundation, launches today. It highlights the AFF mission to help Veterans in their transition to the civilian workforce.  

The campaign starts with a commercial narrated by NFL Hall of Famer and long-time military supporter Howie Long. Print and social announce the new AmericanFreedomFoundation.org,
 which offers tools and resources designed to help Veterans looking for work.

For more information on The American Freedom Foundation, visit www.americanfreedomfoundation.org.

Leyla Touma Dailey takes charge as new Cavalry CCO

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Cavalry has named Leyla Touma Dailey as Chief Creative Officer. Ms. Dailey comes from Leo Burnett with a breadth of experience across many disciplines and brands. While ideas drive the business, it’s the precise execution of those ideas that’s often the difference between success and failure. Leyla brings a wonderful sensibility for the work and what will help us build our clients’ business.

For more information, visit the Ad Age website.

 

In support of our Veterans

As sponsors of the Words of War event held by the Headstrong Project, Cavalry was proud to once again support our veterans.     The Headstrong Project is a nonprofit organization whose mission is to provide cost-free, stigma-free and bureaucracy-free mental healthcare to post-911, Iraq and Afghanistan combat veterans.

For more information on The Headstrong Project, visit www.getheadstrong.org.

Cavalry Stands with the American Freedom Foundation

Cavalry is proud to announce our newest client, The American Freedom Foundation, Inc., a nonprofit organization dedicated to bettering the lives of veterans, military service members and their families. Throughout its short history, the American Freedom Foundation has made grants in excess of $1.1 million to more than 30 military organizations and awarded over 550 academic scholarships valued at approximately $5 million to military spouses and their dependents through the AFF/Kaplan University scholarship program.

For more information, visit www.americanfreedomfoundation.org/.