Constellation Brands taps Cavalry to launch Corona Premier

Cavalry returns to the beer business with Constellation Brand’s assignment to introduce a new low-calorie, low-carb beer in 2017. Cavalry will handle strategic and creative duties for Corona Premier. The new beer brings the familiar Corona attitude and spirit to the Ultra Light Beer segment.

For more information, visit the Ad Age website.

New Campaign Launch For American Freedom Foundation

“A Force at Work”, our new campaign for the American Freedom Foundation, launches today. It highlights the AFF mission to help Veterans in their transition to the civilian workforce.  

The campaign starts with a commercial narrated by NFL Hall of Famer and long-time military supporter Howie Long. Print and social announce the new AmericanFreedomFoundation.org,
 which offers tools and resources designed to help Veterans looking for work.

For more information on The American Freedom Foundation, visit www.americanfreedomfoundation.org.

Leyla Touma Dailey takes charge as new Cavalry CCO

Leyla Touma Dailey

Cavalry has named Leyla Touma Dailey as Chief Creative Officer. Ms. Dailey comes from Leo Burnett with a breadth of experience across many disciplines and brands. While ideas drive the business, it’s the precise execution of those ideas that’s often the difference between success and failure. Leyla brings a wonderful sensibility for the work and what will help us build our clients’ business.

For more information, visit the Ad Age website.

 

In support of our Veterans

As sponsors of the Words of War event held by the Headstrong Project, Cavalry was proud to once again support our veterans.     The Headstrong Project is a nonprofit organization whose mission is to provide cost-free, stigma-free and bureaucracy-free mental healthcare to post-911, Iraq and Afghanistan combat veterans.

For more information on The Headstrong Project, visit www.getheadstrong.org.

Cavalry Stands with the American Freedom Foundation

Cavalry is proud to announce our newest client, The American Freedom Foundation, Inc., a nonprofit organization dedicated to bettering the lives of veterans, military service members and their families. Throughout its short history, the American Freedom Foundation has made grants in excess of $1.1 million to more than 30 military organizations and awarded over 550 academic scholarships valued at approximately $5 million to military spouses and their dependents through the AFF/Kaplan University scholarship program.

For more information, visit www.americanfreedomfoundation.org/.